Shortage of Samsung S24 Series in Pakistan Driven by High Demand

 

Samsung S24 Demand Soars in Pakistan, Local Production Struggles to Keep Up

Lahore, Pakistan - Samsung Electronics Co. is facing a delightful challenge in Pakistan - skyrocketing demand for its locally assembled S24 smartphones. Launched earlier this year, the S24 series has captured the hearts (and wallets) of Pakistani consumers, despite carrying a premium price tag compared to other Samsung models.

This surge in popularity highlights the growing vibrancy of Pakistan's smartphone market, the world's fifth-largest with a staggering 192 million mobile phone users. Samsung is working diligently to ramp up production and meet the overwhelming demand for the S24.

The Pakistani government's focus on boosting local smartphone production has paid dividends. In 2023, the country witnessed a surge in domestic smartphone manufacturing, with companies like VGOTEL, Infinix, and Itel churning out an impressive 21 million units. While some imports still occur, the reliance on foreign-made devices has significantly decreased.

The S24's success story underscores the growing sophistication of Pakistani consumers who are increasingly willing to embrace premium, domestically produced smartphones. It remains to be seen if Samsung can bridge the supply gap and capitalize on this exciting market opportunity.